STEP 1: Basic Information
Company Name
Slogan/Tagline
Company Email
Describe Your Company
STEP 2: Target Audience
Select Your Industry:
Please Describe the target audience for
your Website.
(Describing some of the following can be
very helpful to the designer:
Demographics: Age, Sex, Location, Income,
Occupation, Education, Industry
Psychographics: Interests, Lifestyle, Behavior, Opinions,
Values)
Describe Your Audience
What are the Top 3 three things you would
like to communicate to your audience
through your website?
What are the Top 3 three things you would like to communicate to your audience through your logo
STEP 3: Style and Concept Tick the item that best represents the current logo you Prefer
Please describe the colors you would like to see (or not see) in your website:
Colors Box
(For reference Only)
Common associations in Western culture:
Red - Passion, Anger, Stop, Battle, Love, Blood
Yellow - Joy, Intellect, Caution, Cowardice, Youth
Green - Fertility, Wealth, Healing, Sucess, Growth
White - Perfection, Purity, Wedding, Clean, Virtue
Blue - Knowledge, Trustworthy, Tranquility, Calm, Peace, Cool
Black - Fear, Secrecy, Death, Luxury
Purple - Royalty, Wisdom, Spirituality, Imagination
Orange - Creativity, Invigoration, Unique, Energy
Grey - Sophisticated, Neutrality, Uncommitted
Please type in 3 Website links that you like that would be useful to the designers?
Reference Box
Do you have some images or documents that might be helpful to include in this questionnaire? (optional). You can place here Google Drive or OneDrive Links,
Personal Assets Box
Please indicate for each link above the following: I certify that I own full copyrights to the attached material.
I do not own the full copyrights to the attached material and it is for reference purposes only
Style Gauge
Choose which level describes for each, Negative Numbers Indicate leaning to the first Text, Higher Number to the 2nd Text.
Feminine/Masculine
Simple/Complex
Gray/Colorful
Subtle/Bright
Quiet/Loud
Necessity/Luxury
Expensive/Economical
Playful/Serious
Modern/Classic
Exotic/Commonplace
Sporty/Elegant
Adventure/Secure
FINAL STEP: Budget and Constraints
What level of Business do you require this in?
Do you have a set Budget for your Website?
(Remember, a Website will represent your company, and large companies do not skimp budget on their company web front)
If Yes, What is your Budget?
*If Part of Our Package, how much to allocate
If Yes Budget
If No, How much are you willing to spend?
*If Part of Our Package, how much to allocate
If No Budget
What Are Your Possible Limitations and Constraints
Limitations and Constraints
*All information gathered in this questionnaire will remain private
Send