Case Studies - Virtual360

CLIENT CASE STUDIES

Bridge your sales and marketing gaps with database acquisition.

Marketing success relies on a good prospect list which requires frequent updates.

Database acquisition is crucial for generating leads and sales, and effective marketing strategies. Maintaining a comprehensive approach, collecting, cleaning, and updating contact information, is key to a well-managed database which is a powerful tool in achieving marketing goals. Let’s stay motivated and committed to building an efficient database and achieving success.

Case study: Multinational Software Company
with Excellent Database Acquisition

The Client

What an incredible partnership between the Client and Virtual360!

Client offers reporting, analytics, and performance management solutions to 30,000 global organizations, supporting finance, operations, and human resources.

Virtual360 supports the Client by handling database acquisition and management tasks, enabling them to focus on customer development and software development. This partnership empowers businesses globally, enhancing productivity and compliance.

Industry
IT/Software
Location
USA
Target
All Industries
Target Locations
APAC and EMEA
Campaign Type
Database Acquisition,
Data Profiling
Target Contacts
VPs/Directors/Managers
for Finance, IT and Operations

Industry
IT/Software
Location
USA
Target
CPG's
Target Locations
APAC and EMEA
Campaign Type
Database Acquisition,
Data Profiling
Target Contacts
VPs/Directors/Managers
for Finance, IT and Operations

THEIR NEEDS

The Client’s expansive client base makes management a challenge, compounded by their ever-growing list of clients. As their business expands, their contact list inflates. With no proper organization, this means they have a bunch of inaccurate and disorganized information. Consequently, this leads to inefficiencies and more serious problems that hit the bottom line directly, such as missed opportunities and uneconomical spending on ineffective sales and marketing efforts.

The Client needs assistance in acquiring a database to ensure their data is managed efficiently on a daily basis. They also require help in handling the constant influx of new information in a timely and organized manner.

OUR SOLUTION: Virtual360 as data stewards

Virtual360 has mastered the art of database acquisition. Our system of research has been tested and proven over the years to be able to continually provide the best possible contacts that help companies reach their target markets effectively.

The success of Virtual360 starts by providing the Client with a clean, fresh, and updated database of target contacts.

Virtual360 started assisting the Client with organizing the database for their Asia-Pacific (APAC) contacts. The challenge in that first year was there were no usable contacts and accounts, contact details stored in their existing database were stale and inaccurate. Virtual360 tackled the problem by working with the Client’s Marketing Department to conduct call-to-invite campaigns and set appointments with their prospective clients. This generated fresh contacts for the client’s APAC database. Virtual360 also ensured that the database was kept fresh and took care of the cleaning and maintenance of the contact list.

In the second year with the Client, Virtual360 was asked to organize the database for Europe, the Middle East, and Africa contacts (EMEA). At this time, the Client acquired multiple businesses which meant entering and storing a huge amount of data to their Customer Relationship Management (CRM) software. Virtual360 took on the challenge in stride and produced results that helped the client then and through the years.

Now, Virtual360 manages the client’s database and continues to provide database acquisition services by working closely with their Business Development Representative and Marketing Department for over 4 years since June of 2018.

Over the years, Virtual360 has provided the following services to the Client:

Research and verification of contacts. Virtual360’s system of research has been tested and proven through years of being able to continually provide the best possible contacts that help companies reach their target markets effectively.
Accounts with ERP researched and verified. Virtual360 organized strategic call campaigns for the client. We are well-experienced when it comes to cold calling clients in order to book the most coveted appointments, even develop call scripts and email templates as needed.
Healthy Database. Maintenance of existing database and constant updating of new accounts and contacts.

THE RESULTS: Now, the Client has

Data Accuracy 95%

Accounts created, profiled, updated 14,753 and counting

Contacts created, verified and updated 80,443 and counting

WORDS FROM OUR CLIENTS

WE ERASE DOUBTS AND BUILD CONFIDENCE.

“The Virtual360 team has been fabulous to work with. They have become an extended arm of our company to provide a range of vital skills from database cleaning, account building, and running entire campaigns. I love that V360 is so involved in all the projects we run so we have the confidence that the team is well-briefed and have her support throughout each campaign. The Account Manager assigned to us is excellent at running the project from beginning to end briefing the inside sales team, developing the call scripts, monitoring the campaign results, and closing off each project with key leads for follow-up meetings. I can highly recommend working with Virtual360 on any of your future projects.”

Nicole C.

Marketing Manager – APAC

WE WORK FAST AND STRATEGICALLY.

It has been a pleasure working with the Virtual360 team for the last few years. V360 is extremely professional, goal-oriented, and extremely responsive and accommodating given the huge time difference. V360 made sure the team was quickly ramped up on new solutions and was able to quickly adapt when needed to align with strategic company goals. The team has been a massive help to our company but especially to the BDR team. Thank you!

Mafalda O.

Business Development Manager Team Lead - UK

With V360, you are in good hands.