Client Name: Rita Cincotta
Industry: Leadership coaching, speaking, executive programs, author
Brands: Rita Cincotta (RC – speaking) , The Deliberate Leader (TDL – training & leadership development)
Location: Melbourne, Australia
Rita Cincotta is a renowned leadership coach and speaker dedicated to empowering professionals through her coaching programs, speaking engagements, and books. As her business expanded, the growing administrative and operational demands became overwhelming, preventing her from focusing on core business activities. She needed support that wasn’t just executional, but strategic.
Rita Cincotta
Leadership Development & Coaching
In May 2021, Rita approached V360 with a familiar problem: a thriving brand with no bandwidth to scale. With a growing roster of coaching clients, speaking engagements, and the increasing demand for her leadership programs, she faced the challenge of managing it all alone.
Her responsibilities ranged from administrative tasks and scheduling to social media management and content publishing. The busyness of daily operations was impacting business growth. She had tried hiring freelancers but found quality inconsistent. She needed a partner who could act as an extension of her business — trained, supervised, and strategic.
We moved from task executors to strategic partners. Weekly and quarterly strategy
sessions are now the norm. We audit performance, map growth goals, and
recommend pivots based on user behavior and data — not guesswork.
We began with 48 hours of virtual assistant support. As trust and demand grew, our role expanded to a full-time, multi-functional team. Over time, we provided:
In May 2021, Rita approached V360 with a familiar problem: a thriving brand with no bandwidth to scale. With a growing roster of coaching clients, speaking engagements, and the increasing demand for her leadership programs, she faced the challenge of managing it all alone.
Her responsibilities ranged from administrative tasks and scheduling to social media management and content publishing. The busyness of daily operations was impacting business growth. She had tried hiring freelancers but found quality inconsistent. She needed a partner who could act as an extension of her business — trained, supervised, and strategic.
As her brand matured, so did her needs. We supported the development of a brand architecture that distinguished Rita Cincotta (speaking, thought leadership) from The Deliberate Leader (training and development).
Since its launch, Rita’s productized brand grew 6,500% on LinkedIn and 373% on Instagram
Reclaimed time for client work, content creation, and business growth
Clear position in the market as a Deliberate Leader
Shifted from ad-hoc services to structured, scalable offerings
LinkedIn followers for her personal brand grew from 3.7K to 6.8K— doubling with a 4.34% monthly growth rate
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