See how Virtual360-tailored marketing strategies enabled a speaker to continue bringing power to the words of the business world.
Client Name: Suzannah Baum
Brand: Ideal Communications
Website: https://suzannahbaum.com
Location: Montreal, Canada
Industry: Executive speaking, communication coaching, leadership training
Suzannah Baum is an award-winning speaker, executive speaking coach, and the magnetic voice behind Ideal Communications. Her mission is to help leaders speak with confidence, clarity, and impact, whether they’re presenting to a boardroom or a ballroom.
As a sought-after speaker with a full calendar of engagements and coaching clients, the demands of content creation and social media came into the mix. Staying visible and continuing to inspire her audience was important, but it shouldn’t come at the cost of her time, peace of mind, or
presence at home.
She didn’t want to “go viral”—she just wanted to keep showing up for the people who saw the value in her words.
Client Name: Suzannah Baum
Brand: Ideal Communications
Website: https://suzannahbaum.com
Location: Montreal, Canada
Industry: Executive speaking, communication coaching, leadership training
Suzannah Baum is an award-winning speaker, executive speaking coach, and the magnetic voice behind Ideal Communications. Her mission is to help leaders speak with confidence, clarity, and impact, whether they’re presenting to a boardroom or a ballroom.
As a sought-after speaker with a full calendar of engagements and coaching clients, the demands of content creation and social media came into the mix. Staying visible and continuing to inspire her audience was important, but it shouldn’t come at the cost of her time, peace of mind, or presence at home.
She didn’t want to “go viral”—she just wanted to keep showing up for the people who saw the value in her words.
Suzannah reached out to V360 during a season of life that many high-achieving women know all too well: Full heart, full schedule, empty bandwidth.
She was coaching, speaking, delivering training programs, running a business, and raising a family. She believed in showing up authentically online, but the pressure to stay consistent on LinkedIn, Instagram, and Facebook was becoming overwhelming.
Her goals were clear:
At V360, making space became an important step to offering effective social media support. We stepped in to help Suzannah maintain her digital presence so that she could focus on her clients, her events, and herself.
Discovery & Alignment
We began by listening. We studied her voice, her goals, and her rhythm, including support for key moments like her 2022 book launch. We built a content plan that sounded like her and honored what she stood for.
Weekly Content Support
Each week, we curated and scheduled posts that matched Suzannah’s energy and upcoming projects. From speaking tips to storytelling, book promotions to communication insights, we created value-driven content that reflected her thought leadership.
Data-driven Performance Reporting
We provided clear, direct-to-the-point analytics each month so Suzannah could see what was working, without spending too much time analyzing each number.
Personalized Client Support
At Suzannah’s request, we didn’t just manage her posts; we also helped manage her process. With a system that balanced gentle accountability and operational ease, we became the steady, supportive presence she needed.
V360 continues to support Suzannah with tailored social media management, platform optimization, and content strategy. We stayed in sync through regular updates and feedback loops, ensuring every post, every story, and every CTA stayed aligned with her evolving goals. We remain her partner in visibility, making sure her message keeps shining, even when she’s offline, on stage, or at home being present with the people she loves.
LinkedIn followers grew by 19.72% (from 4,244 to 5,081)
Positioning her even more strongly as a trusted voice in the field of presentation skills and executive communication, with a substantial increase in leads and clients coming directly from this platform.
Instagram followers increased by 20.35% from January 2024 to June 2025 (from 624 to 751)
With consistent engagement from her audience of professionals and peers. Facebook reach and interaction surged, proof that her content is landing where it needs
Facebook reach and interaction surged
Proof that her content is landing where it needs to.
Suzannah stayed visible and active, solidifying her reputation as a leader in the industry, and grew her business without burning out.
Her voice remained active, warm, witty, and wise, even when she stepped back from the screen. Her audience felt her presence, continuing to engage with her content even when she was busy doing the deeper work behind the scenes
With Suzannah, we worked primarily in the awareness and consideration stages—focusing on consistent content that built trust,
visibility, and authority.
Awareness
Consideration
Conversion
With Suzannah, we worked primarily in the awareness and consideration stages—focusing on consistent content that built trust,
visibility, and authority.
Awareness
Consideration
Conversion
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