Case Study

Sarah Makris: Improving Client Conversion and Operational Clarity for the Career Success Coach of Senior Leaders

See how Virtual360’s operations, auditing, and outreach expansion supported this coach to get their clients the visibility and recognition they need to drive their careers.

Client Overview

Client Name: Sarah Makris
Brands: Sarah Makris Communications Advisory
Website: https://sarahmakris.com.au/
Location: Melbourne, Australia
Industry: Business consulting and coaching

Sarah Makris is a career success coach who helps professionals and teams step into visibility, leadership, and career-defining opportunities. With 20 years of experience in corporate affairs, she equips individuals with the tools to strengthen their presence, communicate their value, and position themselves for what comes next through her programs.

“Without Virtual360's support, my practice simply would not run.”

Rita Cincotta

CEO, Founder, Expert Coach & Facilitator

Client's Challenge

As Sarah’s business evolved, so did the need for greater alignment across her tools, platforms, and processes.

Key areas of opportunity included:

  • The need for more integrated data handling practices
  • Manual steps in processes such as updating landing pages for recurring webinars
  • A high-volume inbox requiring better organisation and prioritisation
  • Content that could be further refreshed to sustain audience engagement
  • Website backend and user experience enhancements to match her brand positioning

While Sarah was helping professionals align, communicate, and execute with clarity, these enhancements would allow her own operations to reflect the same level of precision and ease.

Want the full story?

Discover how Virtual360 helps businesses improve operations, data quality, lead generation, growth, and drive measurable results.

Read More

Read the full case study

Fill out the form to read the full case study and learn how Sarah Makris Communications Advisory improved its systems, marketing, outreach, and digital platforms to increase audience growth, event sign-ups, and operational efficiency.

By submitting, you agree to our Privacy Policy. We may contact you about relevant content.

Our Solution

Our approach was to bring Sarah’s backend operations into that is in line with the clarity and structure she delivers through her programs.

System Audit & Optimization

We identified inefficient tools and overlapping systems, reducing complexity and improving cost efficiency.

Centralized Planning & Execution

Sarah shares her monthly priorities, and we take the lead in structuring workflows, allocating resources, and executing tasks aligned with her goals.

Administrative & Operational Support

We streamlined calendar management and day-to-day operations, freeing Sarah to focus on delivering high-impact coaching and programs.

LinkedIn Outreach & Database Expansion

We strengthened her outreach strategy by supporting follow-ups, growing her network, and increasing visibility among the right audiences.

Automation & Funnel Development

We built structured funnels that reflect Sarah’s core values in her programs guiding clients from discovery to decision with clarity and intention.

Website & Backend Enhancements

We improved her website’s functionality, resolved technical issues, and ensured her platforms reflected the professionalism and authority of her brand.

Social Media Marketing Alignment

Through cross-platform social media campaigns and repurposing website articles, we refined her content approach to better focus on visibility, executive presence, and strategic career growth. 

Results and Impact

Expanded LinkedIn Network

Expanded LinkedIn network through consistent and targeted outreach

Increased Event Participation & Sign-ups

Increased event participation and program sign-ups

Improved Operational Efficiency

Improved operational efficiency through automation and system integration

Reduced Administrative Workload

Reduced administrative clutter, allowing greater focus on client delivery

Multi-Platform Audience Growth

Since partnering with V360 in 2024, the reach for following platforms grew:
• LinkedIn: +27.83%
• Facebook: +21.76%
• Instagram: +15.60%

Customer Journey Touchpoints

Awareness
  • Expanding LinkedIn outreach to increase visibility among professionals and corporate teams
  • Enhancing social media presence to reflect her authority in leadership positioning
Consideration
  • Improving website functionality and user experience to reflect the premium nature of her programs
  • Updating landing pages and backend systems to ensure seamless navigation and credibility
Conversion
  • Streamlining funnels and automations to guide prospects from interest to enrollment
  • Supporting masterclasses and programs to drive program sign-ups

Ongoing Partnership

Our partnership with Sarah is built on trust, adaptability, and a shared commitment to sustained growth.

We continue to support her through:

  • Responsive execution aligned with evolving priorities
  • Ongoing system refinement and optimisation
  • Open, collaborative communication

Even during periods of recalibration, Sarah chose to continue working with V360—recognising the long-term value of a partner who understands her business and supports her vision. Together, we ensure her operations help professionals and teams become seen, trusted, and positioned for what’s next.

Get Started Quickly

Experience the V360™ onboarding — you’ll have your team running within days, not weeks.

1

Book a Call

Schedule a free, no-pressure discovery call. We listen first — no pitch decks, just questions about your goals.

2

Get Your Custom Plan

We’ll discuss your goals and build a tailored support package that fits your budget and growth stage.
3

Launch & Scale

Your dedicated team onboard and starts transforming your business immediately — structured from day one.

Request Documents

admin-support-with-laptop
WE're excited to talk to you!

THANK YOU!

We have received your Email and We will get back to you as soon as possible!