Discover how Virtual360’s data cleansing and enrichment services reinforced this Finance & Operations Reporting Solutions company’s steady flow of qualified leads.
Industry: Finance and Operations Reporting Software
Location: North Carolina, USA
The client is a global leader in financial and operational reporting solutions, supporting CFOs, controllers, and finance teams with data access, reporting, and analysis tools that integrate seamlessly with ERP systems. As a fast-growing company expanding across North America, Asia-Pacific, Europe, the Middle East, and Africa through acquisitions, its need for scalable systems, clean CRM data, and lead generation support became undoubtedly urgent.
In early May 2019, the Client partnered with V360 to address critical challenges within their APAC database. The existing CRM records needed to be updated to ensure correct and sufficient new contacts and accounts. Recognizing that effective lead generation is highly dependent on the quality and integrity of the database, the Client sought a cost-efficient partner capable of delivering scalable data cleansing and enrichment solutions.
As the organization continued to expand through acquisitions, similar data quality issues emerged across the EMEA region. In addition to an unclean database, the growing volume of CRM data significantly increased the complexity of data management efforts. This resulted in a continuous influx of duplicate records and inaccurate data, further impacting the reliability and usability of the CRM system.
V360 began with two Business Development Assistants (BDAs) in APAC focused on outbound lead generation and cold call invitations for regional events. Over time, our role expanded into a fully integrated business support function spanning:
Database Acquisition, Building New Contacts and Accounts, and Profiling of Specific ERP
CRM Data Management & Enrichment
Campaign Support & Lead Management
Systems Development
V360’s team had grown to 15 BDAs for EMEA and APAC, with a dedicated Team Lead and QA manager, supporting the client’s sales and
marketing growth.
70%+ PMQLs from V360 Regions
Over 70% of PMQLs now originate from V360-managed regions.
Rapid Contact Growth (2021–2024)
Significant expansion of contact database across global regions.
APAC: +4250% Growth
Massive increase in contacts across APAC markets.
EMEA: +1087% Growth
Strong and sustained growth across EMEA regions.
Cleaner Salesforce Data
Improved data quality leading to lower bounce rates.
Accurate, Data-Driven Campaigns
Campaigns are now built on accurate, ERP-aligned contact lists.
Localized Lead Engines in APAC & EMEA
V360 now runs region-specific lead generation engines across key markets.
V360 has committed itself to leading initiatives for all admin and BDR-related functions, managing lead distribution, reporting, and administrative tasks so that the managers could focus on strategy while BDRs had clean, actionable contact lists.
Working closely with their team, we built systems that proved an external partner could seamlessly integrate as part of the team.
Our contribution meant that:
V360 has committed itself to leading initiatives for all admin and BDR-related functions, managing lead distribution, reporting, and administrative tasks so that the managers could focus on strategy while BDRs had clean, actionable contact lists.
Working closely with their team, we built systems that proved an external partner could seamlessly integrate as part of the team. Our contribution meant that:
BDRs could maximize their time and productivity with ready-to-use, accurate contact lists.
Managers could focus on high-value strategic tasks, confident that the lead operations were running efficiently.
Every action we took was visible and measurable, giving the client confidence in the results.
Our partnership matured alongside the client’s growth. We became more than just task executors. We became strategic partners who:
Even as internal teams evolved and management changed, V360’s systems and documentation made transitions seamless. Our reporting cadence became a cornerstone for marketing reviews. Our account profiling methods enhanced sales conversion. And our agility ensured a fast response to new regional or acquisition-related needs.
Since 2018, V360 has now functioned as the client’s embedded partner across APAC and EMEA. Our role continues to expand as new territories are added and more acquisitions come into the fold.
We:
This is more than a vendor-client relationship. We’re embedded in their business engine—a flexible, data-smart, always-on extension of their marketing and sales ecosystem. With systems in place and a team that evolves, the client can now focus on growing without worrying if the backend can keep up.
Since 2018, V360 has now functioned as the client’s embedded partner across APAC and EMEA. Our role continues to expand as new territories are added and more acquisitions come into the fold.
We:
This is more than a vendor-client relationship. We’re embedded in their business engine—a flexible, data-smart, always-on extension of their marketing and sales ecosystem. With systems in place and a team that evolves, the client can now focus on growing without worrying if the backend can keep up.
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