Discover how Virtual360’s data cleansing and enrichment services reinforced this Finance & Operations Reporting Solutions company’s steady flow of qualified leads.
Industry: Finance and Operations Reporting Software
Location: North Carolina, USA
The client is a global leader in financial and operational reporting solutions, supporting CFOs, controllers, and finance teams with data access, reporting, and analysis tools that integrate seamlessly with ERP systems. As a fast-growing company expanding across North America, Asia-Pacific, Europe, the Middle East, and Africa through acquisitions, its need for scalable systems, clean CRM data, and lead generation support became increasingly urgent.
Global Sales Enablement & Business Development
In May 2019, the client partnered with V360 to address critical data quality issues within their APAC database. Existing CRM records needed to be corrected, and the database needed enough new, accurate contacts and accounts to support lead generation. Since effective lead generation depends heavily on the quality and integrity of the underlying data, the client needed a cost-efficient partner capable of delivering scalable data cleansing and enrichment solutions.
As the organization continued to expand through acquisitions, similar data quality issues surfaced across the EMEA region. Rising CRM data volume compounded the complexity, driving a continuous influx of duplicate records and inaccurate entries that undermined the reliability and usability of the CRM system.
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V360 began with two Business Development Assistants (BDAs) in APAC, focused on outbound lead generation and cold-call invitations for regional events. Over time, our role expanded into a fully integrated business support function spanning four core areas:
Database Acquisition, Contact Building, and ERP Profiling
CRM Data Management & Enrichment
By the height of the engagement, V360’s team had grown to 15 BDAs across EMEA and APAC, supported by a dedicated Team Lead and QA Manager, powering the client’s sales and marketing growth.
70%+ PMQLs from V360 Regions
70%+ of PMQLs now originate from V360-managed regions
Rapid Contact Growth (2021–2024)
Contact growth (2021–2024): APAC +4,250% | EMEA +1,087%
Cleaner Salesforce Data
Cleaner Salesforce data and lower bounce rates
Accurate, Data-Driven Campaigns
Campaigns now run on accurate, ERP-aligned contact lists
Localized Lead Engines in APAC & EMEA
V360 operates localized lead engines across APAC and EMEA
Campaign Support & Lead Management
Systems Development
By the height of the engagement, V360’s team had grown to 15 BDAs across EMEA and APAC, supported by a dedicated Team Lead and QA Manager, powering the client’s sales and marketing growth.
V360 took ownership of all admin and BDR-related functions, managing lead distribution, reporting, and administrative tasks, so the client’s managers could focus on strategy while BDRs worked from clean, actionable contact lists.
Working closely with the client’s team, we built systems that proved an external partner could integrate seamlessly as part of the team.
Our contribution meant that:
BDRs maximized their time and productivity with ready-to-use, accurate contact lists.
Managers focused on high-value strategic work, confident that the lead operations were running efficiently.
Every action we took was visible and measurable, giving the client confidence in the results.
Even as internal teams evolved and management changed, V360’s systems and documentation kept transitions seamless. Our reporting cadence became a cornerstone of marketing reviews, our account profiling methods strengthened sales conversion, and our agility ensured a fast response to new regional and acquisition-related needs.
Since 2018, V360 has functioned as the client’s embedded partner across APAC and EMEA, with our role continuing to expand as new territories and acquisitions come into the fold.
We continue to:
This is more than a vendor-client relationship. It’s a flexible, data-smart, always-on extension of the client’s marketing and sales ecosystem. With the right systems in place and a team that evolves alongside them, the client can focus on growth, confident the backend will keep up.
Experience the V360™ onboarding — you’ll have your team running within days, not weeks.
Schedule a free, no-pressure discovery call. We listen first — no pitch decks, just questions about your goals.
Your dedicated team onboard and starts transforming your business immediately — structured from day one.
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